Tapri
A self-initiated product and identity exploration translating everyday Indian tea stall culture into an authentic digital experience.
Note: Tapri is an independent concept created to explore how a familiar cultural behaviour could become a distinctive modern product experience.
01 — Context
Tapri is an independent concept created to explore how the informal economy of Indian roadside tea stalls can be served with intuitive, vernacular-first digital tools.
02 — Objective
Preserve cultural authenticity, vernacular familiarity, and peak-hour operational speed in both brand identity and mobile product UI.
03 — Approach
Paired evocative street photography and Devanagari lettering with a hyper-functional mobile POS, multilingual UI, audio-based credit ledger (Udhar Khata), and daily earnings tracker.
05 — Design Intent
Design Intent & Exploration
Demonstrates how rich vernacular culture and real grassroots operational constraints can inspire authentic, high-usability digital products.
Scope of Work
Key Deliverables
- Mobile POS & Ledger Interface
- Multilingual UI Design (6 Languages)
- Vernacular Lettering & Devanagari Marks
- Street Billboard Campaign
- 3D Product Mockups
Visual Documentation
Editorial photography with hand-painted Devanagari "टपरी" mural.
"CORPORATE FINTECH NEVER CAME HERE. SO WE BUILT OUR OWN. — टपरी"
"DESIGNED FOR PEAK-HOUR CHAOS. — टपरी"
Multilingual selector, visual item POS billing (कुल राशि ₹45), Udhar Khata audio records, and daily earnings summary.
Tapri POS billing interface on mobile, surrounded by cardamom pods (elaichi), cloves, and tea leaves.
Fintrak
A modern identity system designed to bring clarity, confidence and forward momentum to Fintrak.