Fintrak
A modern identity system designed to bring clarity, confidence and forward momentum to Fintrak.
01 — Context
Commissioned to design a comprehensive brand identity system for Fintrak, addressing the need for institutional reliability and speed in modern financial tracking.
02 — Objective
Establish a bold, contemporary visual language that conveys structural confidence, operational clarity, and forward momentum across digital platforms and brand applications.
03 — Approach
Built around high-energy crimson gradients, bold sans typography (Delight), an arrow-forward emblem mark, and clean mobile interfaces.
05 — Outcome
Deliverables & Implementation
Delivered a complete brand identity architecture: primary logo marks, app iconography, brand color system, typeface guidelines, and mobile interface design.
Scope of Work
Key Deliverables
- Brand Identity System
- Logo System & App Icons
- Brand Colour Palette
- Typography (Delight Typeface)
- Mobile Interface Concept
Visual Documentation
Primary brand mark and identity presentation in crimson gradient.
"Tracking Tomorrow's Financial Success, Today — A modern finance brand built on clarity, insight, and unwavering trust."
Light, dark, and vibrant crimson background applications for the core mark.
Iconography specifications for mobile and desktop platforms.
Fi-red (#F80362), Momentum Pink (#F91F68), Legacy Deep (#5C1920), and Vision Burgundy (#951328).
"Track your finances from your fingertips!" — Mobile banking analytics and card management.
Delight typeface selected for precision, clarity, and modern financial elegance.
One Studio
A focused logo and colour palette for an interior design practice.